德國紅點設計大獎素有設計界的“奧斯卡”之稱，可以追溯至1955年，是由德國設計協(xié)會創(chuàng)立，至今已有超過60年的歷史，通過對產(chǎn)品設計、傳達設計以及概念設計的競賽，每年吸引了超過60個國家，1萬件作品投稿參賽，是世界上知名設計競賽中最大最有影響的一個競賽，紅點獎被公認為國際性創(chuàng)意和設計的認可標志，獲得該獎意味著產(chǎn)品外觀及質(zhì)感獲得了最具權威的"品質(zhì)保證"，同時，獲獎作品還將得到最大范圍的推廣和認知，所以，贏得紅點獎成為每位設計師引以為豪的殊榮。
賢草品牌顧問多項產(chǎn)品包裝設計榮獲2017德國紅點設計大獎。
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T9 Premium Tea Legend Collection
T9傳奇精選紅茶包裝設計
The Legend Series are designed for the urban travel enthusiasts and business people who usually pay great attention to quality life and tea tastes both for gift choice and personal enjoyment.
The uniqueness of the design is lited as the follows:
1. The world-known city symbols are applied in the package designs, e.g., the knight and Big Ben for London, elephants for Delhi, lions for Sri Lanka etc., to add the cultrural characteristics to the teas so as to enhance the brand reminding points and match the Legend product line positioning.
2. Gravure printings of fine and elegant texures are applied to high quality black paperboards strictly in accordance with the Pantone colors. The key patterns in raised glidings make the package luxurious and elegant.
3. The tins and packaging boxes in orange are standardized to lower the manufacturing cost.
4. All the finely made packaging boxes are made recyclable for office stationary storage uses.
T9傳奇精選系列針對中國都市熱愛旅行而注重生活品質(zhì)的商務人士的日常飲用與禮品需求而設計，獨特的設計主要體現(xiàn)在幾個方面：
1、精選全球各地著名都市的經(jīng)典傳奇符號例如英國倫敦的騎士與大本鐘、印度馬德里的大象、斯里蘭卡的獅子等等，來注入文化特征，形成品牌記憶點，匹配傳奇精選的產(chǎn)品線定位；
2、在制作工藝方面，采用高級卡紙滿地黑色，壓制精致圖案紋理，結合Pantone色彩印刷，主要圖案燙金激凸，體現(xiàn)出精致奢華感；
3、通用罐子、通用橙色包裝盒，來有效降低成本；
4、精美的包裝盒去除內(nèi)襯后，可以作為辦公室收納盒，形成二次利用。
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Miel et Miels
Miel et Miels 禮盒包裝設計
Package Designs for Miel et Miels, the luxurious honey brand from France.VisdomBrand has designed a series of gift boxes for the high-end contomers as shown in the pictures.The Miel et Miels brand is enhanced with the exquitely design of the golden card combined with black stripes which a part of the orgiginal logo. Meanwhile, the whole package design make the characteriscts of the product clearly expressed with the symbolic black and golden stripes that can be easily identified as the image of bees.
The designs are set to match the brand position in the top quality honey market and attractive to the customers. Spectial attention is paid in the designs to the applicabiltiy and generality of the packages with an aim to reduce the final cost in a comrehensive consideration.
The gift boxes are launched simutaneously in the China luxury channels and in the Laffayette, the famous department store in central Paris.
法國Naturalim集團Miel et Miels高端蜂蜜品牌包裝設計，采用細膩的金卡結合簡約的黑色條紋圖案設計，與品牌Logo有機呼應，凸顯了Miel et Miels品牌的形象識別，又鮮明的強化了蜂蜜品類特征，匹配Miel et Miels的頂級蜂蜜品牌定位，魅力十足。采用通用包裝形式有效降低了制作成本。
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德國紅點設計大獎頒獎典禮現(xiàn)場
